Under the Hood

The New Zealand IT industry is one of the most exciting in the world. Whilst we have our fair share of enterprise organisations, we also boast a broad range of technology start-ups.

As an IT professional it can be challenging to clearly understand the range of different opportunities that exist. So Under the Hood is doing this for you, regularly taking time out to meet and profile the people that make our industry tick.

Under the Hood: The Evolution of Digital Marketing – Ricky Jack

uth-rickyjack_siteWelcome to the latest edition of our ‘Under the Hood’ blog series, where we meet the people who make New Zealand’s amazing IT industry tick. In our previous blog, we looked at Becoming a Versatile Senior Project Manager, with Colin Kropach.

Today we spoke to Ricky Jack, an experienced Digital Marketer, who has worked alongside brands to aid them with their digital marketing strategies. In the video below, Ricky shares some great insight into how you get into the industry, as well as the key trends that are happening in the Digital Marketing space.

Looking Under the Hood of a Digital Marketer

Ricky is the Managing Director of the full service Digital Marketing Agency, VYNE Digital. At VYNE, Ricky delivers ROI-focused digital strategies that are built to generate better results for their clients, a focus he believes is often missing in the digital marketing industry.

Over the past few years, business uptake of Digital Marketing has grown and with that, Digital Marketing has evolved as a profession. In the past, a Digital Marketer was expected to carry out a wide range of roles, but new roles have emerged and effective specialisation is key. From Data Analysts to SEO Managers, there are now many different avenues to go down in the Digital Marketing space.

An Industry for Everyone

If Digital Marketing sparks your interest, then there are simple tools to help get you started. One key thing Ricky looks for when hiring people is, do they have knowledge of Google Analytics? If you have this skill it can be a perfect stepping stool to get you ahead in the industry. Check out more great advice from Ricky in the video below.

Keen to See More?

This is just one video in a comprehensive series where we follow individuals who are making a stamp on the IT Industry. For more insights and advice on various roles in the IT Industry from thought leaders and experts in the field, check out more of our Under the Hood series below:


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